Sheldon T. John MCIMJul 25, 20181 minMarketing is about the Journey!Marketing is not a quick fix. It should be designed to offer solutions to transform the mediocre into the rewards, relationships and...
Sheldon T. John MCIMJul 25, 20181 minMarketing is not just about ProfitsMany companies place untold emphasis upon profits, yet many of them still fail. Why is that? Perhaps it could be because the systems to...
Sheldon T. John MCIMJul 25, 20182 minThe Importance of Customers' ValueValue can be understood in this context to mean 'incredible worth', 'indispensable presence', 'remarkable significance' and much much...