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Branding & Rebranding Strategies

includes various psychological techniques to create subliminal and other forms of loyalty 

Why should you have your own Branding Strategy?

Branding is one of the key components of Marketing. It plays a significant role in Advertising, Packaging and Communications. Branding is the engine that creates differentiation. Thus engineering your Brand’s USP.

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Here are some of the vital components:

  • Elements of brand identity - visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers' minds.

  • Brand strategy – line extension, brand extension and Flanker

  • Brand Differentiation​

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  • Brand Ideals - Brand vision, Mission and authenticity

  • Brand Coherence – unique vocabulary, writing style, brand personality, trending topics

  • Core Brand Values

  • Brand Audit

  • Intellectual Property

  • Brand licensing - this allows you to ‘rent’ a well-known brand and use it on your products. Licensing can extend a brand into new categories, areas of a store or into new stores entirely.

  • Brand Dynamics

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  • Brand Equity - Strong brands do not just happen; they must be built, tracked, and refined. Your brand equity should promote your positive traits, utilise your current strengths as efficiently as possible, mitigate weaknesses and continually differentiate from competitors. 

To measure Brand Equity, identify key tenets that make up your brand philosophy. General tenets tend to be:​

  • Price – How to provide higher value to customers

  • Equity – What are the functional and emotional benefits that people expect from your brand? 

  • Personality – How do customers think about your brand?

  • Marketing – How does it differentiate you from your closest competition?

Package 

We have carefully designed this Package to not only build a successful brand, but to also maintain it! Here is what you will receive in your Package:

Image by Ehimetalor Akhere Unuabona

Ways to Measure & Interpret your Brand Performance

According to Loomly, Brand performance is the measure of the brand's results against the goals initially set. There many recommended ways to measure performance. Given that Symvolí always aim towards building and maintaining relationships, the following metrics will be introduced: 

  • Market Growth

  • Market Interactions

  • Brand Knowledge

  • Brand Awareness

  • Sales Statistics  

Browsing Jackets

Methodologies for Implementing a Brand Marketing Programme

There's more to having your brand exist successfully in your market environment(s). Simply put, your brand will need to be comprised of poignant and strategic attributes. The include but not limited to:

  • Choice of your Brand Elements 

  • Choice of your Marketing activities and supporting Marketing programmes

  • Leveraging Secondary associations

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Man in Orange Suit
Man in Orange Suit

How to Leverage your Brand beyond limiations

All successful brands defy prevailing norms, embrace innovations and blaze a pioneering trail. Your brand should be just as successful. We can show you how. 

Ways to Establish your Brand Positioning & Brand Values

By segmenting your market into unique publics, your brand's idiosyncrasies, qualities and benefits can become better appreciated because of close proximity and response times. 

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Ways to Grow & Sustain your Brand Equity and Brand Perspectives

Your brand can change lives! Empowering your publics is something we know your brand can achieve well. We can position your brand to educate, edify, impact, influence and more.

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