Chief Marketing
Strategist
Meet our
Sheldon's Origin Story:
How did this all start?
As a boy, sketching and drawing were amongst my greatest passions. I remember being captivated by events throughout history. Born to be creative; I designed many solutions, critiqued ads on the Trinidad & Tobago Television (TTT) channel; wondered why Christmas ads in the newspapers drove some people to spend what little they had; watched how cricket and horse racing drove people crazy; how people lost their minds arguing (debating) in Woodford Square and much more. I always knew I didn’t want a typical career, I knew I enjoyed challenging the norms of creativity, challenging the dialogue of delivered adverts and the acceptance of industry mediocrity. I knew I wanted to significantly contribute to companies and people through innovative methodologies. I knew I couldn’t remain an employee for long - sure I acquired extensive experience but this had to stop. I knew I had to redefine service, appreciation and value… I had to become an entrepreneur.
My childhood goals stuck with me throughout my life. In my early twenties I experienced the reality of creating appealing posters, award winning banners, many flags, entertaining skits, operational schedules for the companies of my youth such as Pizza Boys.
I was not born to be a banker, an insurance agent, a landscaper and other poignant attributes of my professional development. I was to be and am today, a Marketer. Unknown to me before age 22, was that all my experiences, accomplishments, victories, challenges and the many things I overcame were contributors towards my destiny… my destiny in Marketing.
Yes, I am quite passionate about Marketing. This has led me to practice it always with innovation, joy, honesty and transparency. It deserves the very best of who I am. It beckons for class, sophistication, eloquence and intriguing solutions. I believe Marketing is about love - love for the value of people; the designs of their rewards; the belief in qualitative corporate existence and so much more.
Performing at the
Malliouhana Poetry Competition 2018.
Having witnessed the transformation Marketing in the last 25 years, I continue to find ways to stay conversant and cutting edge. I have attended and will continue to attend many webinars hosted by the Chartered Institute of Marketing. Additionally, I track and register for Marketing initiatives such as Marketing Week hosted by the American Marketing Association. I am always intrigued by the introduction of new Marketing updates, for this reason my aim is to join professional Marketing Organisations/Associations/Groups around the world. Here are a few Groups I belong to on LinkedIn:
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Media & Marketing Professionals Worldwide
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Advertising & Marketing Industry Professionals
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Sales, Marketing, Management, Social Media and Technology Innovation Network
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Chief Marketing Officer (CMO) Network
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Digital Marketing Optimization
Professional Marketing Memberships
Proactively adaptable, creative and meticulous with over 25 years of Marketing and relationship managerial experience. Recipient of multiple employee awards and commendations. Holds a Member (MCIM) status and is an international Mentor with the Chartered Institute of Marketing (UK).
Holds an online non-membership Account with the Canadian Marketing Association. This type of membership is non-paying and will continue to receive CMA communications and can stay up to date with marketing content from their newsletter and also occasionally receive invitations to CMA events where I can attend and network. I also have access to the CMA Job Bank where I can register for alerts.
Technically Proficient
The holder of the CARICOM Single Market & Economy (CSME) Skills Certificate. According to Article 46 of the Revised Treaty of Chaguaramas 2001, this allows me to move and work freely within Member states of CARICOM – without the need for a work permit.
I am also a well-trained professional Landscaper. With over 13 years of practical experience, I add the same level of creativity to Marketing. I use Realtime Landscaping Pro® to offer 3D renderings. Should you possess a
location that needs landscaping, we can include recommendations as part of your Marketing Plan.
Proficient in Toonly cartoon creations. I am always excited about
creating new animated videos to represent my client's
commercial offerings. I am sure I can do the same for you!