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Firstly, let’s talk about how media can aid your comms. According to Masters in Communications, the theory of Integrated Marketing Communications (IMC) is the process used to unify marketing communication elements, such as public relations, social media, and advertising, into a brand message that remains consistent across distinct media channels. Simply put, should you choose to broadcast your brand message online or offline, the feel, tone and message should remain the same. 

 

Secondly, IMC is best supported when Touchpoints are created. These aim to boost visibility. Touchpoints are defined as an influential action initiated by a communication, a human contact or a physical or sensory interaction. (Hank Brigman) 

 

Marketing communications need touchpoints to drive traffic to your website, social media or directly to your place of business.

 

This is why media offerings are important. 

 

Sure, we understand that cost of high-quality media isn’t cheap however, we can discuss a benchmark budget range. When you work with us, we can deliver more tools (see below) to support your Marketing Campaign. These tools may be the differentiator between you and your competitors. We are not just after getting the right picture but getting the right quality. Our tools are available to do just that!

 

These tools are meant to position and record the story being told. Marketing strategies require its images and videos to emote many responses. The variety of reactions should have one thing in common: interest. Our methodologies for capturing essential media for Marketing are motivated by illustrating accurate emotions.

 

The tools listed here can be utilised to develop an audiovisual portal to launch your media offerings:

Photography (see our Photography page)

Videography

Graphic designs (see our Graphic Designs page)

Sound Recording

Teleprompter 

Music creation