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Focus Group Sessions &
Analysis

include audiovisual support, facilitator, handouts, refreshments, etc. 

Why is a Focus Group session necessary?

 

A Focus Group can create an active guided discussion-rich environment about a new product/service, a new brand concept and more. A company/organisation/small business from the results of such a tactic. Focus Groups can also aid in helping business entities avoid embarrassing and potentially brand-destructive situations. Focus Groups can offer more than just needful information derived from discussions. 

 With highly trained moderator, crucial data can be gotten from:

  • Body language, 

  • Facial expressions, 

  • Tone

  • Nuanced gestures and 

  • Other non-verbal communications. 

Symvolí Marketing is one such adeptly experienced portals to acquire this type of information.

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What benefits does a Focus Group add to your quality assurance and product launch process?

 

A Focus Group may offer:

  • Real-time qualitative data

  • An active environment to inform and influence opinions 

  • New perspectives

  • Localised preconceived notions

  • Cultural and sub-cultural beliefs

  • and more!

Package Contents

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Here is what you will receive when you order this Package.

Video Recording

Audiovisual Support

Your Focus Group session(s) will be audio and video recorded.  Data received from these sessions will be included in our final Report. The full video and audio track will accompany the Report.

Image by Gift Habeshaw

Photographic Support

We will capture hi-resolution photos for Marketing purposes. This means that we will capture emotional expressions, relational gestures, instructive gestures and more. Our approach is meant to develop media content to empower and entice.   

Image by Chris Montgomery

Insightful
Moderation

You will benefit from the culmination of Symvolí Marketing's experiences, victories, tact and values during your Focus Group session(s). Symvolí will request historical data relating to existing and non-existing products/services.

Image by Glenn Carstens-Peters

Questionnaire Creation

We will review your past and existing product/service line, your corporate and marketing objectives, desires, passions, etc. to determine the layout of your questionnaire.

Image by Brooke Lark

Refreshments

We will review your existing product/service line so as to gauge our recommendations for a brilliant competitive offering.

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