Market
Research
A Culmination of Reviewed Statistics, Innuendos and Nuances.
We will meticulously review all of the data, opinions, critiques, body language, gestures and recommendations from the footage of the Focus Group session and field research. Analysis will also be done on data collected from other primary and secondary sources.
We will produce in-depth report for you.
Let's talk about Market Research
What is it exactly?
Well, The Chartered Institute of Marketing states that this is Research activity which provides information relating to marketing operations. The term embraces conventional market research as well as motivation studies, advertising effectiveness, packaging effectiveness, logistics, media research and any analysis of internal and external statistics of relevance.
It’s vital to note that Marketing Research is a subset of Market Research.
Here is a definition of Market and Social Research from the MRS Code of Conduct.
"Research is the collection, use, or analysis of information about individuals or organisations intended to establish facts, acquire knowledge or reach conclusions. It uses techniques of the applied social, behavioural and data sciences, statistical principles and theory, to generate insights and support decision-making by providers of goods and services, governments, non-profit organisations and the general public."
What would your Research Package contain?
Seal of Great
Value
Your operational and Marketing objectives will be our barometer for initiating, adjusting and completing your Marketing Research needs. Our approach for an acute execution is to determine 2 things:
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What personal and/or corporate desires would like to see enacted to benefit your publics?
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Upon receiving feedback from your publics, how prepared is your company to implement these expectations of your publics?
Your answers will aid us in how we design and customise your questionnaires, online and offline strategies and formulate your Research Report.
You will receive:
Questionnaire Design
& Rollout
We will create all questionnaires, recommend the most apt medium for distribution, collate collected data and report findings and recommendations.
Field Research Design
& Rollout
We will illustrate an overview of the relevant Field data collection methods in your Research Campaign.
Research Data Acquisition Tools
Built into your Research Campaign are the tools to efficiently, effectively and productively acquire key data. These will include:
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Focus Group Sessions
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1-to-1 interviews
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Street interviews
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Online & Offline Observations
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Hall Tests
Technology
Support
Your Marketing Research Campaign will be supported by top-of-the-line research technologies - software & hardware.
Research Report
Upon the completion of your Market Research Campaign
and knowledge of your preferred choice for your Report's delivery, we will determine to present our findings with current Marketing trends and ethics.