Symvolí Workshop - Module II
What exactly is a Brand?
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
- Chartered Institute of Marketing
Module Contents
Many experts and organisations will say that Marketing should be compelling, convincing, influential, appealing, persuasive, informative, and so many more to generate sales. They will also state that it involves moving a product from one place to another.
This Module aims to highlight additional functions Marketing can fulfil. These include:
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Creating self confidence
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Evoking emotive responses
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Advocating for the rights of people
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Help persons evaluate multiple options
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Adhering to Core Values
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The Marketing Mix and Extended Marketing Mix
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The Marketing Communications Mix
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Marketing Solutions
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Marketing Analysis
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Marketing Measurement Tools
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Types of Marketing